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Latest Marketing Reviews and Testimonials
4.6 out of 5 based on 248 user reviews.

"It was a great summit!
Great vendors, topics and speakers selection."

17 March 2020

Global Packaging Director

AmericaPack Summit 2020

"A great event to learn on the latest trends and innovations in the Packaging industry, connect with key packaging decision-makers and vendors."

09 March 2020

Global Procurement Director Packaging

AmericaPack Summit 2020

"Great organization. The vendors' selection was top quality and covered a wide range of applications. Guest speakers were engaging and original in content and approach."

02 March 2020

Church & Dwight
R&D - Design & Innovation Manager

AmericaPack Summit 2020

"Very well organized and topics are on point with what is relevant in the packaging industry."

26 February 2020

Procurement Director - Packaging

AmericaPack Summit 2020

"Un espacio muy productivo para estar al día sobre las mejores prácticas de marketing en latinoamerica y reunirse con partners potenciales."

26 December 2019

Director de Marketing

Latin CMO Summit 2019

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Marketing events: Online advertising

People attending marketing events may be interested to hear that advertisers get much higher ROI and sales uplift from online than they do from TV.

That's according to new research GFK's Media Efficiency Panel (MEP). It found that online advertising actually achieves reach equal to press and outdoor advertising.

Online advertising is also on average more effective than offline as it delivers short-term ROI. The survey found that online has a return of 75p, press 66p and outdoor 53p with TV seeing an ROI of just 43p.

What's more digital campaigns reach on average 33 per cent of the online population while press reaches just under 40 per cent and outdoor 30 per cent.

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