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 Personalised manufacturing is the new paradigm

Mass production and mass customisation are being replaced by personalised manufacturing, changing the way many organisations operate today. Companies that are able to tailor products to individual needs are better able to penetrate the markets they cater for.

“Personalised production is emerging as the new paradigm in manufacturing,” says S. Jack Hu, Professor of Mechanical Engineering and Industrial and Operations Engineering, G. Lawton and Louise G. Johnson Professor of Engineering and University Co-Director, General Motors Collaborative Research Laboratory on Advanced Vehicle Manufacturing, University of Michigan. 

“Consumer product manufacturers have to embrace this paradigm. They need to design products where certain modules or components can be designed by the consumers themselves.”  

“An open and flexible architecture in the product assembly is very important. In addition, the manufacturing system has to be flexible and responsive to allow for consumer input,” Hu, a speaker at the marcus evans Manufacturing COO Summit 2011 adds.

What opportunities does this shift present to manufacturers? Better market penetration and the ability to satisfy a much broader range of consumers, Hu says.  

“US manufacturers should embrace this opportunity.”

The marcus evans Manufacturing COO Summit 2011 will take place in Las Vegas, Nevada, September 26-28.

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