25 leads in the pipeline from marcus evans Summits

A case study with Kloeckner Pentaplast, a sponsor company at the marcus evans EuroPack Summit and AsiaPack Summit .


"We have 25 leads in the pipeline right now and expect to convert at least ten percent. Each opportunity has the potential to be significant," said EMEA Regional Marketing Director, Kloeckner Pentaplast, a sponsor company at the marcus evans EuroPack Summit and AsiaPack Summit.

The company has attended three marcus evans Summits so far, with Santos personally taking part in one.

What business opportunities have the marcus evans Summits brought to your organisation?
The Summits enabled us to establish contacts with key decision-makers and potential customers in a very short amount of time. If you identify executives on your own and call to set up meetings, the success rate is lower. At the Summit, they are all there physically, so all the contacting time is reduced to nothing.

What was the outcome of your one-to-one meetings?
The one-to-one meetings were very useful and we are in the process of following up on the contacts.

We have 25 in the pipeline right now and expect to convert at least ten percent. Each opportunity has the potential for a significant amount of money.

If you had not attended the Summit, could you have met these potential clients anyway?Not really. I could have met some of them, but not so many in such a short amount of time. Some companies are difficult to reach on your own. 

Did the Summits speed up your sales cycle?
Yes. Our sales cycle is normally one and a half to two years, but by going to the Summit we can skip at least three months.

What do you think of the one-to-one meeting format?
 It is very efficient because we meet different executives in a short amount of time.

How do marcus evans Summits differ from other industry events?
The quality and seniority of the delegates is very high. That is the main difference from other events. It was also very organised - the one-to-one meetings and agenda were all set up before the Summit, which was very useful.


Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email: contactus@marcusevansuk.com


About Kloeckner Pentaplast Europe GmbH & Co. KG
The Kloeckner Pentaplast Group is a global leader in providing packaging, printing and specialty solutions serving the pharmaceutical, medical device, food, beverage and card markets among others. With a broad portfolio of rigid plastic films and services powered by innovation, Kloeckner Pentaplast plays an integral role in the customer value chain by marketing and protecting product integrity, safety, consumer health and, ultimately, brand reputation.

The company continuously develops new technologies and formulations at 18 production sites in 12 countries - often working together with customers to achieve innovative solutions that establish and strengthen their brands. Excellent services and sustainability are important elements here in the success of the company. Kloeckner Pentaplast sees it as its duty to promote the processes and principles of sustainability in the markets it supplies.

Kloeckner Pentaplast continuously earns high EcoVadis ratings, indicating the company's commitment to corporate social responsibility throughout its global operations. kp's practices rank in the top 8% of suppliers within the respective industry classification of plastics manufacturing and in the top 12% of over twenty thousand suppliers evaluated by EcoVadis. In benchmark comparison within the plastics manufacturing industry, kp is ahead of the industry average in all four areas assessed: environment, labor practices, fair business practices, and responsible and sustainable procurement. Kloeckner Pentaplast is among the top 5% of suppliers assessed in industry classification for environmental practices and in the top 9% of suppliers assessed in respective industry classification of fair business practices.

www.kpfilms.com