As an iconic, top 100 global brand, Coca Cola has held fast to its top position ranking despite the economic turmoil of the last few years.
In times of volatility and great change, the company credits strong leadership visibility coupled with consistent communication and employee involvement as being among its successful strategies.
That’s according to Robin Gee, Head of Employee Engagement for Coca-Cola Refreshments (CCR). Gee will be a speaker at the marcus evans 5th Annual Internal Branding & Employee Engagement Conference from February 24-25 at the Doral Golf Resort & Spa in Miami, FL.
Gee says that even in a tough economic climate, the company has continued to invest in people and initiatives that have proven to drive employee commitment.
“We engage our employees in aggressive efforts to eliminate waste and reinvest those savings in ways that are visible and meaningful to our employees. Our employees embraced this effort and have found creative ways to eliminate waste, which, in turn, resulted in multi-million dollar investments in our total rewards package and talent management practices as well as investments in technology and customer-focused initiatives.
“Additionally, as external forces in the form of legislation threatened to impact our industry, we helped to raise awareness and give our employees a voice. Recognizing the opportunity, our employees responded through strong grass roots efforts influencing legislation at local levels.”
Valuable opportunities for growth and learning have been presented by the economic shift that has been witness since the financial crisis hit in 2008.
“Our experience supports that strong leadership visibility coupled with consistent communication and employee involvement has been well received by our employees. In times of change we communicate transparently and share what is not changing along with what is changing. We act deliberately but swiftly while always communicating the strategic goals to be achieved.
“Customer focus sits at the heart of our organizational mission and is woven into the very fabric of the way we work and operate across North America. Our executives, managers and line employees share a passion for the customer experience. As such, customer focus was identified as a central tenant of the multi-year engagement strategy that will be implemented in 2011.”
The marcus evans 5th Annual Internal Branding & Employee Engagement Conference is taking place at the Doral Golf Resort & Spa in Miami, FL from February 24-25.
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